more than a decade ago, when I was a reporter for The Llanquihue Puerto Montt wrote a column that gave rise to a peculiar exchange of correspondence with the then director, Harold Messiah.
In that column I commented on the fact, become urban legend by then, that Santa Claus as we know it today, bearded and wearing a red coat thick white borders, an advertising image was developed by Coca Cola. My boss did not tolerate the idea and discussed the issue in a column in the image of the caller who said Christmas character.
Over a decade later, Branding Strategy Insider I find that history was no myth but a true story: until 1930, Santa Claus was depicted variously as a person in black, green, more, of indeterminate age, with or without a beard. But in 1931 the American artist Haddon Sundblom was commissioned by Coca-Cola to create a Christmas campaign, which will help to promote the consumption of cola in the year-end festivities.
View: "The history of Coca Christmas, Santa Claus and perception"
Andres Palma Andres Palma journalism journalism journalist journalist Santiago de Chile Chile 
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